Simon Sinek created The Golden Circle. The concept is simple; successful organisations create their foundation by first addressing WHY they exist, then HOW they go about their mission and finally WHAT they essentially do.
You may already know what your company sells and how you go about selling your product, but why does the product exist, why do you do what you do?
The most successful companies always start with why and attract staff members who embrace that why. Understanding the why is the key to success in the subsequent what and how.
I relate this to my own life by considering my passion and why I get up every morning to do my job.
My why is my passion for the quality care of children. It was my why when I was a full-time educator; and it is my why now as a full-time trainer. My why